Marketing Assets
The creative platform is an expressive translation of our foundational messages, condensing all of its important points into a phrase with personality. This is not a tagline or headline, but a starting point to inspire the look, feel, and tone of communications.
Logos
Usage: Use this logo as a footer in ads and programs, and as a supporting element in other communications. We don’t expect this logo to take a prominent role in existing organization or artist communications.
transparent
Size Constraint
For maximum readability don’t use the platform logo at widths smaller than 1 inch. There is no maximum size for use.
1 inch miniumum
Social Media Icons
Badge
Usage: Consider using this icon and this cover image for your profile or your organization— especially during the week leading up to the campaign launch, beginning June 7, 2015.
Facebook Cover Photo
Typography
Raleway is the only typeface for the Art Makes Columbus campaign. It is an elegant and modern sans serif typeface. Raleway has a full family of weights that offer flexibility and variety, while retaining a clean, approachable, and recognizable feel.
Usage: Raleway is free for commercial use, both on the web and in print. It is used for campaign-specific materials, however it is not intended to interfere with existing brands of organizations and artists.
Video Embeds
Our Stories Behind the Art videos are available for download or direct embedding via the Columbus Makes Art YouTube channel. We encourage you to use these video assets on your organization's website, kiosks and any other opportunities you have to showcase these amazing stories. Links to each video and its respective embed code snippet is available below.