Be active. The platform brand carries an inspiring and purposeful tone of voice.
Be brief. We only have our readers’ attention for a brief moment. Make it count by explaining what’s in it for them right up front.
Be conversational. Eliminate jargon from writing. When we sound personable our audiences will want to interact with us more.
Be inspirational. The platform brand stems from the idea that Art Makes Columbus. Verbs like “discover,” “create,” and “invent” align with that idea, and set the tone for communications that will inspire action, involvement, and donations from our audiences.
The people who create art in our city have amazing stories. We believe knowing their stories will make you want to experience even more art all over our city. Check them out at columbusmakesart.com.
The people who create art in our city have amazing stories. Each of their stories is as different as the art they produce. But together, these artists all agree there’s no other place that has the opportunity, the community, and the support that Columbus provides. Art Makes Columbus and Columbus Makes Art. Check out these stories columbusmakesart.com.
The people who create art in our city have amazing stories. They are stories full of inspiration, challenges, passion, and incredible successes. There’s no other place these artists would rather make their art. That’s because there's no other place that has the opportunities, the community, and the support that Columbus provides. Thank you for helping to make Columbus a place where art thrives. Art Makes Columbus and Columbus Makes Art. Check out these amazing stories at columbusmakesart.com.
No. 3 of the top 5 most fashion-forward cities in the U.S. (fashionupevents.com, January 2014)
No. 3 in the top 20 large metros for fashion designers (The Atlantic Cities, September 2012)
A top city for equality, scoring a perfect 100 (Human Rights Campaign, November 2013)
Home to cultural and creative institutions like the Wexner Center for the Arts, the Columbus Museum of Art, and Thurber House
Among the 10 best cities to start a new career (Time, April 2014)
Among the U.S. top 10 cities of opportunity (Finance.Yahoo.com, March 2014)
Home to one of many vibrant arts districts, including the renowned Short North Arts District.
Named a secret foodie city and ranked No. 4 in the country for craft beer production
One of the 10 coolest cities in the Midwest (MSN, April 2013)
Opportunities to Engage
Tag interesting content with the #artmakescbus hashtag. Shape the conversation by sharing good content and encouraging participation through retweets, mentions, and questions.
#artmakescbus This hashtag can be used, when appropriate, in conjunction with #lifeincbus as a supporting tag.
Highlight artists and their stories, celebrate achievements, spread news stories, engage other brands, announce upcoming events, ask open-ended questions,and share behind-the-scenes points of view and images.
Facebook should be more story focused. Allow for a little more copy and context. Awesome images are key.
Instagram should be more experience focused. Photos from your event that reflect your fans experience. Beautiful photos of art are an experience in of themselves.
Twitter should be more event/action focused. You can tweet more than you can post on facebook, so while you also want to share stories and great images, you can get out event info and special offers. People want to know what they can do and even if they don’t want to attend an event themselves they may want to know that they live in a city that has such an event.
Brand your Facebook cover photo by placing the boxed-in logo transparency over an artist image of your choosing. Be sure to include the artist’s name and organization at the bottom center.
Emphasize the #artmakescbus hashtag by placing the type transparency over a photo of your chosen artist. Don’t forget the boxed-in logo and attribution, on the top and bottom respectively.
Feature the full-color campaign logo over the solid “ART” background, locking it up with the campaign URL and hashtag.
Emphasize the #artmakescbus hashtag on the solid “ART” background, using your choice of brand color. Lock it up with campaign logo and URL as shown.
Focus in on a detail of the artistic process, with the boxed-in logo transparency placed on top. Be sure to credit the artist’s name and organization.
Feature the full-color stacked campaign logo on a solid background.
Emphasize the “Art Makes Us” elements of the logo by altering the opacity levels.”
Use the campaign logo on a solid background, and lock it up with the hashtag.
Use the campaign logo over a textural photograph.
Use the campaign logo with the artist image of your choosing.
Feature the campaign hashtag with the artist of your choosing.
Lay type over an artist photograph.
Multiply type over an artist photograph.
Feature an artist’s quote on a solid color background.
Create a graphic type composition using campaign colors.