Raw Assets
The creative platform is an expressive translation of our foundational messages, condensing all of its important points into a phrase with personality. This is not a tagline or headline, but a starting point to inspire the look, feel, and tone of communications.
Logos
Usage: Use this logo as a footer in ads and programs, and as a supporting element in other communications. We don’t expect this logo to take a prominent role in existing organization or artist communications.
transparent
Size Constraint
For maximum readability don’t use the platform logo at widths smaller than 1 inch. There is no maximum size for use.
1 inch miniumum
Social Media Icons
Badge
Usage: Consider using this icon and this cover image for your profile or your organization— especially during the week leading up to the campaign launch, beginning June 7, 2015.
Facebook Cover Photo
Color Palette
Our vibrant and bold palette works well on dark and light backgrounds. This set of colors offers options that can respond to the photographic elements in the layout.
Usage: Consider using this palette to tie in to the campaign’s overarching platform. We don’t expect this to interfere with the existing brands of organizations and artists, but it’s a resource for creating new materials to align with the platform.
Primary
PMS: NEUTRAL BLACK
RGB: 37 | 36 | 32
CMYK: 80 | 76 | 52 | 60
WEB: #252420
PMS: 2995
RGB: 0 | 168 | 226
CMYK: 81 | 12 | 0 | 0
WEB: #00A8E2
Secondary
PMS: 7710
RGB: 0 | 166 | 182
CMYK: 81 | 12 | 28 | 0
WEB: #00A6B6
PMS: 380
RGB: 219 | 228 | 68
CMYK: 18 | 0 | 87 | 0
WEB: #DBE444
PMS: 2612
RGB: 123 | 38 | 130
CMYK: 63 | 100 | 11 | 0
WEB: #7B2682
PMS: 7723
RGB: 76 | 166 | 134
CMYK: 71 | 14 | 58 | 0
WEB: #4CA686
PMS: 1787
RGB: 250 | 54 | 74
CMYK: 0 | 92 | 67 | 0
WEB: #FA364A
Typography
Raleway is the only typeface for the Art Makes Columbus campaign. It is an elegant and modern sans serif typeface. Raleway has a full family of weights that offer flexibility and variety, while retaining a clean, approachable, and recognizable feel.
Usage: Raleway is free for commercial use, both on the web and in print. It is used for campaign-specific materials, however it is not intended to interfere with existing brands of organizations and artists.
Photography
Process
Process photography reflects action and movement. These shots depict the celebration of creation, and can be either macro or micro, with tight crops and wide shots.
Inspiration
Inspiration images reveal the emotional aspect of artistic activity. These shots allow the audience to feel connected to what inspires the artists, and vary in style.
Place
Place photography reflects the landscape of our unique city and the spaces where our artists create. These shots should feel documentary in nature, sometimes with a slight voyeuristic quality.
Portraiture
Portrait shots introduce the artists and connect our audience to them. These images depict artists in genuine moments of creation and should feel authentic and inspiring.
